UNDERSTAND
Agree on the business goal, audience, scope and measurement before work begins.
[TERMINAL_MODE] · afnan@afnanch:~$
Afnan CH:
Digital Growth & Web
> Digital marketing specialist & web developer. SEO, content and e-commerce for brands in Calicut, Malappuram and beyond.
4+Years in marketing
60K+Organic followers grown
10M+Monthly views achieved
$ whoami
Afnan CH - Digital Marketer & Web Developer
$ cat location.txt
Calicut, Kerala, India
$ echo $CURRENT_STATUS
Open to Dubai & Gulf opportunities █
WORKED WITH / SELECTED BRANDS
SERVICES.MD
Built for brands.
Designed for growth.
01 // Search visibility. 02 // Better stores. 03 // Content that connects.
01 / SEO & STRATEGY
Search visibility, with a plan.
SEO, website structure and content strategy for businesses in Calicut, Malappuram and Dubai. Priorities agreed around your goals and measurement, without ranking guarantees.
#seo #analyticsEXPLORE SERVICE ↗02 / E-COMMERCEStores made for real customers.
Shopify and WordPress storefronts with clear product pages, mobile-friendly layouts, checkout setup and a practical launch process.
#shopify #web_developmentEXPLORE SERVICE ↗03 / CONTENT & SOCIALContent with a clear purpose.
Brand videos, reels and social content built around audience needs. Past work includes the Sulfi Wooden Life organic-growth campaign.
#content #social_mediaEXPLORE SERVICE ↗04 / PAID MEDIACampaigns with measurable goals.
Meta Ads, PPC and lead-generation planning, with agreed budgets, tracking and reporting. Your ad spend remains under your control.
#meta_ads #lead_generationEXPLORE SERVICE ↗PROCESS.MD
From brief
to better work.
BUILD
Create the website, content or campaign around that brief, with clear checkpoints.
IMPROVE
Review the evidence, identify what is working and choose the next improvement.
ABOUT.MD
About
I'm a digital marketing specialist and web developer from Kerala, India, with 4+ years of experience growing brands online across Meta Ads, SEO, PPC, social media and content strategy.
At DAFO Industries I scaled the Sulfi Wooden Life brand from 0 to 60,000+ Instagram followers organically in 4 months, generating 10M+ monthly views and 5,000+ business inquiries, and enabled page monetization earning $100+ in monthly income.
I build and run websites and e-commerce stores with WordPress, Shopify and AI-assisted development, and I've delivered professional digital marketing training in Dubai, UAE, with direct exposure to Gulf consumer behavior and Arabic-market targeting.
MORE.MD
More
Digital marketing in Calicut & Malappuram - SEO, social media, Meta Ads and Shopify development with verifiable results. Packages and starting rates are on the services page.
New: my digital marketing outlook for 2027 - AI search, short video, local SEO and WhatsApp for Dubai, Saudi Arabia and Kerala.
CURRENTLY.MD
Currently
-
2026 – PresentFounder & OwnerArmancarts · Premium fashion & accessories e-commerce · Kerala, India
- Brand direction, storefront design, catalog strategy and launch for armancarts.com
- Installable mobile web store with online payments and cash-on-delivery checkout
SELECTED_RESULTS.MD
Selected Results
60K+followers grown organically in 4 months
10M+monthly organic views
5,000+business inquiries generated
500+reels & videos shot and directed
EXPERIENCE.MD
Experience
-
Aug 2025 – May 2026Sales & Marketing StrategistDAFO Industries Private Limited · Calicut, Kerala
- Scaled the Sulfi Wooden Life brand from 0 to 60,000+ followers organically in 4 months
- Generated 10M+ monthly views and 5,000+ qualified leads through targeted content funnels
- Personally shot and directed 500+ brand reels; enabled page monetization earning $100+ monthly
- Tracked KPIs with Google Analytics and Meta Business Suite to optimize conversions and ROI
-
Nov 2024 – Apr 2025Digital Marketing ManagerRahman World Pvt Ltd · Kozhikode, Kerala
- Owned end-to-end digital marketing strategy for lead generation and brand visibility
- Managed SEO, Meta Ads and social campaigns; cut cost-per-lead with Google Analytics-driven spend decisions
-
May 2024 – Jan 2025Digital Marketing Faculty TrainerEpic Ventures, on behalf of Skill Mount · Bur Dubai, UAE · Hybrid
- Trained 100+ students in Meta Ads, SEO, content creation, paid advertising and campaign analytics
- Built deep insight into GCC consumer behavior, Gulf market dynamics and Arabic-audience targeting
-
Aug 2023 – Feb 2024Digital Marketing StrategistSoftroniics · Calicut, Kerala
- Managed multi-client SEO, PPC and social media campaigns with measurable performance gains
- Completed probation one month ahead of schedule through strong performance and initiative
-
Jan 2022 – Feb 2023Digital Marketing InternCB Tech · Kochi, Kerala
- Supported Meta Ads, SEO and social media campaigns across multiple client accounts
- Market research and audience segmentation that improved targeting and cut cost-per-click
SKILLS.MD
Skills
- Advertising & paid media: Meta Ads, PPC, paid social, Snapchat Ads (GCC), TikTok marketing, Google Ads (basic)
- SEO & analytics: SEO, SEM, Google Analytics, Tag Manager, Search Console, SEMrush
- Content & social: content strategy, reel & video production, copywriting, influencer marketing (KSA), brand building
- Web & product: WordPress, Shopify, e-commerce setup, AI-assisted development, UX testing
- Growth: lead generation, CRO, A/B testing, funnels, email marketing & automation, CRM workflows
DOCUMENTS.MD
Documents
Curriculum Vitae (PDF)Digital Marketing Specialist - updated October 2026
Download
EDUCATION.MD
Education
- Diploma in Digital MarketingCB Tech · Ernakulam, Kerala2022
- Diploma in Automobile EngineeringOrphanage Polytechnic College · Edavanna, Kerala2019 – 2022
ELSEWHERE.MD
Elsewhere
- armancarts.com - my e-commerce brand
- @sulfi_woodenlife - brand I grew; videos I shot and directed
- linkedin.com/in/afnanch
- github.com/afnanch